100, 500 – that’s the number of words an average person consumes every day. That’s a lot of letters to be getting on with, an amount that has tripled from 1980 to 2008. So let’s slow ourselves right down and sit with a word – just one word – from the artist Ed Ruscha today.

Join me on this week’s video blog. With special thanks to the letter L and the letter I and the letter S and the letter P.